Too many emails, scattered information, and little interaction beyond events — this was the reality at the Federal Association for Mediation in Business and the Workplace (BMWA) until mid-2023. That’s when the association decided to implement beUnity’s member platform. Since then, communication and networking at BMWA have become faster, more transparent, and simpler.
The BMWA has been connecting experts across Germany for almost 30 years. With around 300 members from legal, psychological, social, and economic professions, it is a key player in conflict resolution within companies, organisations, and public administrations. However, internal communication and networking had long hit limitations — until beUnity was introduced in mid-2023.
“For us, beUnity was a true game-changer.”
Board Member Dr. Britt Kirstein
With beUnity, BMWA has taken its digital collaboration to a new level. Members now have the opportunity to take more initiative and find cooperation partners. In this interview, board member Dr. Britt Kirstein explains why the decision was made and why she now says: “For us, beUnity was a true game-changer.”
What makes your association special?
Britt Kirstein: We are a very lively association with flat hierarchies. We are proud of our friendly and open culture, and many members value the strong mutual support.
Before beUnity: What challenges did you want to solve?
The member area on our website was confusing, and most information had to be exchanged via email through the office. Networking opportunities were limited unless members were very proactive.
Additionally, dates and documents were scattered across emails or multiple locations, making it difficult to find what you needed quickly. New members struggled to understand the association’s structure, find points of contact, and make personal connections.
“Networking opportunities within the association were limited.”
What goals did you want to achieve with beUnity?
Our main focus was improving networking. We wanted information to be shared quickly, independently of the office — from member to member. beUnity fits perfectly because it enables flexibility, transparency, and effortless collaboration. Members can take more initiative and find cooperation partners.
What convinced you that beUnity would solve your problem?
It was crucial that the platform is easy to use and provides a clear overview for all members. We also found your company very approachable from the start, and the personal, professional support from the team convinced us. It’s clear that you genuinely care about our satisfaction.
“It was crucial for us that the platform is easy to use and gives all members a clear overview.”
How did you experience the implementation of beUnity?
Thanks to your structured onboarding process and valuable tips, everything went smoothly and effortlessly. You were always available for questions, and any adjustments or requests we had (and still have) were made possible. Within the first few weeks, we reached 50% of our target member coverage — today, it’s 90% of all invited members.
What has changed since the launch?
A lot! Networking is easier, information flows are more transparent, and managing dates is effortless. Specialist and regional groups now have dedicated areas where all important information is bundled. Not having to hunt for emails but having everything in one place is invaluable.
Another big plus is that all information is now easily accessible via the app — no need to switch on a PC.
Platform Statistics
- Current coverage: 90%
- Average 75% monthly active members
- Average 100 engagements per week
Are there concrete use cases that demonstrate the value?
- A new member immediately found colleagues in their region via chat — likely creating a new regional group, increasing the association’s visibility locally.
- Board and group coordinators now have all information in one place, saving time and improving oversight.
- The comment feature is often used for appreciative feedback, enhancing the friendly atmosphere.
- One member quickly found a contact in criminal law and was able to refer a client directly — demonstrating faster access to opportunities and partners.
- Members have spontaneously formed groups to exchange knowledge on new tools or AI, boosting engagement and helping attract new members.
Has beUnity helped save resources?
Definitely time — everything is centralized. Member engagement has increased because beUnity immediately allows members to get involved. Financial savings are harder to measure, but long-term member retention is priceless. Honestly, emailing feels old school — with beUnity, we now have a tool that even appeals to younger generations.
